The Importance of Lighting Control
Ask any true Gaffer, Director of Photography, Grip, or Photographer and they will tell you the absolute and unquestionable importance of quality lighting control. For, it's not just the quality of the lights, the camera, the lens, and the location, but the ability to control and create the perfect light for your scene that will make or break your shot.
Similar to really great captured audio, really great lighting may not be noticed by the common view, but bad audio/mediocre lighting will be! Anyone can pop up some LEDs or Fresnels, make a couple adjustments here and there, but to know how to diffuse/intensify the light, to bend it, shape it, warm or cool it to just the right temperature, that's what makes the difference. And, in order to become a Picasso or DiVinci or lighting, you'll need the right tools.
Starting with the right light fixture is of course the first step, after that, you'll need to make sure that you get the appropriate items to control the lights. Whether you'll need exterior dimmers, a flag set, 4x4 frames with diffusion or solid, gels, bounces, etc., we've got what you need.
Now, all this said, you should know when to say when... never let your friends over-adjust and drive... But, if you have time, make another change or two, just to see what it does to the scene; you never know when your masterpiece will be created!
For your next Las Vegas video production equipment rental or Sound Stage Booking, reach out to your buddies at F11 Rentals!
Eye Direct Las Vegas
F11 Rentals is happy to announce that we now offer the Eye Direct! This amazing tool allows you to provide a comfortable solution for direct-to-camera production. We all know how difficult it can be to have messages delivered directly to the camera lens. The Eye Direct sits in front of the lens, and via a series of mirrors, reflects the producer's image for the subject to speak to. Similar to a teleprompter, the camera shoots straight through the glass. You can also project scripts and other material for reference. Additionally, the Eye Direct is easy to use, and can be used with a wide range of cameras. Reach out today to find out more about this amazing new item!
Best Gear for Music Videos
Do you have some funky beats and dope lyrics that need to be seen as much as heard? Well then, my friend, you need a music video! Whether you spit hot fire, shred metal, or rely on Auto-Tune and lots of makeup, a music video is for you. Music videos have transformed the music industry. A TV channel completely dedicated to music (until "The Real World" happened) resulted from music videos. Music videos not only allow you a glimpse of your favorite artists, they allow expanded creativity and vision of their songs. The sky is the limit on creativity, but you need the right gear!
The overwhelming majority of creativity comes from the director. That being said, you need one heck of a talented director to just grab a handy-cam and strike gold. So, start with the following: Astera Titan Tubes (like Hansel, so hot right now!). Litepanels Gemini 1x1, the most versatile LED panel on the market. Easyrig Vario 5, handheld made easier, dutch-angles made dutch-ier. Rokinon Primes; because no one does snap zooms anymore, and you're artist is probably ballin' on a budget. Hurricane Haze Machine... welcome to the jungle.
Las Vegas is a great place to film music videos; from the Strip to the dry lake beds, hotel suites to Fremont Street! When you're in need of Las Vegas video production rentals, look no further than F11!
Why Insurance is a Must-Have on Set.
Nothing is worse than broken gear... okay, stolen gear is worse than broken gear. Cameras are expensive. Lenses are expensive. Microphones are expensive. Everything we use in this industry costs a lot, especially to those who own it. Breaking or losing your gear is horrible, breaking or losing someone else's gear is worse. It sucks something fierce to pay $1,500.00 to buy a new drone, and you have no drone to show for it. Like most rental companies, we require insurance; this protects us and our clients. A $300.00 policy and $500.00 deductible is way better than a $25,000.00 bill for a stolen C300/Sigma Prime/Sachtler setup. So, while we know it's not fun to buy insurance, it's definitely the best way to go. For your next Las Vegas video production rental, reach out and we'll walk you through the whole process.
Most Popular New Production Lights
While the Astera Titan Tubes have been out for a while, they're still hugely popular with Vegas productions. From car commercials to music videos and short films, these lights are amazing! Their range and diversity make them one of the hottest lights in the industry. What's more exciting for us than the Titans however, are the Gemini 1x1 LED panels by Litepanels. The Geminis are essentially Skypanels in a 1x1 frame. The output is brilliant, the bouquet of built in filters is incredible. They can work well as interview lights or as a key source. For your next Las Vegas video production rental, make sure to include a Titan kit or a couple Geminis!
How to Increase Production Value
Increasing production value is the best way to keep existing clients and attract new ones. Increasing production value doesn't always mean excessive cost and work however. Some of the simplest additions can take your video, commercial, or film to a whole new level, and you past your competitors. The MYT Works slider or Dana Dolly are perfect for almost any shoot; if you are on a budget or have less space, try the Cinevate Duzi. Cinema lenses are noticeably nicer than non-cinema; our Sigma Cinema Zooms and Schneider Cinema Primes work constantly for a reason! No one notices good audio, but everyone will notice bad audio; our Schoeps CMIT 5 shotgun mic is an industry standard from New York to L.A.
Next time your Las Vegas video production needs a littles something extra, reach out and we'll be happy to help. From Litemats to Litepanels, C300 Mark II and Alexa Mini, F11 Rentals is your go-to for the best Las Vegas video production rental gear.
F11 Rentals out at Gibson
Our gear made it out to Beverly Hills last week for a shoot at the Gibson Brands Showroom.
