The Benefits of a Haze Machine in Videos
A Haze Machine can be a very valuable tool for productions. Music Videos, Films, and Commercials are all examples of good times to add haze. Let's look at these examples more thoroughly.
Music Videos
First, Music Videos. Not every video or scene calls for the addition of haze, but a lot could. Adding haze to a party scene to add "atmosphere" is a very popular move. Additionally, if the song is heavier or darker, adding haze may intensify the heavy, dark, sinister mood of the song. There is a difference between haze and smoke, so take note of that; the haze is a lot lighter. So, if you're trying to soften up the image, maybe soften up a practical light source, haze is the way to go. If your artist/talent is supposed to walk through a smokey building, haze is not the way to go. In all, haze can give your music video just the right type of cinematic atmosphere and softness to make it stand out from the multitude of other videos.
Films
Here's an example: FiveSix Productions of Las Vegas/Long Beach shot a short film in Utah. The film took place in a cabin in the woods, and was a physiological drama. Now, you may thinking, "Oh, the haze made the cabin creepy!" No. All the haze was used for was to create a bit of "atmosphere" in the rooms. It didn't look hazy at all, but, it did create a little bit of softness, and glow. To the untrained eye, you would never know it was hazy, but without, it wouldn't have looked so cinematic. Think of it like this: haze is to a cinematic look, as shallots are to a restaurant quality dish. Adding a tiny bit of haze will give the picture a little extra quality, and shallots will give a dish a little extra flavor.
Commercials
Finally, commercials. Again, similar to films, there are so many different uses. Dense haze can add a rich atmosphere to beauty and fashion products. If you're creating a creepy environment such as a a haunted house, cemetery, etc., haze is great. Concerts or clubs of any kind generally have haze machines. Or, again, a dramatic, cinematic style commercial could really benefit from a tiny bit of haze to create 'atmosphere'.
So there you have it. If you have any questions, make sure to drop a line. If you would like to rent a Hurricane Haze Machine for your next project, make sure to reach out and we'll get you squared away!
Best Gear for Music Videos
Do you have some funky beats and dope lyrics that need to be seen as much as heard? Well then, my friend, you need a music video! Whether you spit hot fire, shred metal, or rely on Auto-Tune and lots of makeup, a music video is for you. Music videos have transformed the music industry. A TV channel completely dedicated to music (until "The Real World" happened) resulted from music videos. Music videos not only allow you a glimpse of your favorite artists, they allow expanded creativity and vision of their songs. The sky is the limit on creativity, but you need the right gear!
The overwhelming majority of creativity comes from the director. That being said, you need one heck of a talented director to just grab a handy-cam and strike gold. So, start with the following: Astera Titan Tubes (like Hansel, so hot right now!). Litepanels Gemini 1x1, the most versatile LED panel on the market. Easyrig Vario 5, handheld made easier, dutch-angles made dutch-ier. Rokinon Primes; because no one does snap zooms anymore, and you're artist is probably ballin' on a budget. Hurricane Haze Machine... welcome to the jungle.
Las Vegas is a great place to film music videos; from the Strip to the dry lake beds, hotel suites to Fremont Street! When you're in need of Las Vegas video production rentals, look no further than F11!