A Haze Machine can be a very valuable tool for productions. Music Videos, Films, and Commercials are all examples of good times to add haze. Let’s look at these examples more thoroughly.
First, Music Videos. Not every video or scene calls for the addition of haze, but a lot could. Adding haze to a party scene to add “atmosphere” is a very popular move. Additionally, if the song is heavier or darker, adding haze may intensify the heavy, dark, sinister mood of the song. There is a difference between haze and smoke, so take note of that; the haze is a lot lighter. So, if you’re trying to soften up the image, maybe soften up a practical light source, haze is the way to go. If your artist/talent is supposed to walk through a smokey building, haze is not the way to go. In all, haze can give your music video just the right type of cinematic atmosphere and softness to make it stand out from the multitude of other videos.
Here’s an example: FiveSix Productions of Las Vegas/Long Beach shot a short film in Utah. The film took place in a cabin in the woods, and was a physiological drama. Now, you may thinking, “Oh, the haze made the cabin creepy!” No. All the haze was used for was to create a bit of “atmosphere” in the rooms. It didn’t look hazy at all, but, it did create a little bit of softness, and glow. To the untrained eye, you would never know it was hazy, but without, it wouldn’t have looked so cinematic. Think of it like this: haze is to a cinematic look, as shallots are to a restaurant quality dish. Adding a tiny bit of haze will give the picture a little extra quality, and shallots will give a dish a little extra flavor.
Finally, commercials. Again, similar to films, there are so many different uses. Dense haze can add a rich atmosphere to beauty and fashion products. If you’re creating a creepy environment such as a a haunted house, cemetery, etc., haze is great. Concerts or clubs of any kind generally have haze machines. Or, again, a dramatic, cinematic style commercial could really benefit from a tiny bit of haze to create ‘atmosphere’.
So there you have it. If you have any questions, make sure to drop a line. If you would like to rent a Hurricane Haze Machine for your next project, make sure to reach out and we’ll get you squared away!