Las Vegas is one of the most filmed cities in the world. Every week, crews arrive for everything from Fortune 500 corporate videos to high-budget national commercials. While both keep F11 busy — the gear lists look very different.
The Core Difference: Controlled vs. Cinematic
At its core, corporate video is built around clarity and efficiency — think executive interviews, product demos, and culture pieces. Commercial production, on the other hand, is built around visual impact, where every frame is deliberate and every shadow is placed.
Cameras & Lenses
Corporate Video For most corporate shoots, the Sony FX3 or Canon C80 covers everything you need. Both are compact, easy to run with a small crew, and a versatile zoom like a 24-70mm handles interviews and B-roll without needing a focus puller.
Commercial Production When it comes to commercials, however, the demands are higher. F11’s Sony Burano — a full-frame 8.6K cinema camera with built-in NDs — delivers the image quality commercial clients expect. Paired with cinema primes, it holds up against any national-level production standard.
Beyond the Burano, F11’s full camera lineup includes:
- Sony Burano — flagship for high-end commercial work
- Canon C400 — workhorse for narrative and commercial shoots
- Canon C80 — compact, great for corporate and documentary
- Sony FX9 — full-frame with fast AF for doc-style commercial content
- Sony FX6 — lightweight full-frame for run-and-gun or B-camera
- Sony FX3 — ideal for gimbals and tight spaces
- Canon 5D MK IV — stills and video hybrid
- Sony A7S M.2 — low-light specialist for nightlife or event coverage
Lighting
Corporate Video Similarly, corporate lighting keeps things efficient. A compact 2- or 3-light interview setup does the job. LEDs like the Aputure 300x or Profoto B1X are fast to set up and color-accurate — especially important when fighting mixed ambient light in Las Vegas offices or conference rooms.
Commercial Production Commercial lighting, by contrast, is a different animal entirely. Larger fixtures Like the Aputure CS15, dedicated Gaffer/G&E crews, and deliberate color-graded looks define the rig. Furthermore, for outdoor Las Vegas commercial work, diffusion, negative fill, and flagging are non-negotiable given the extreme sun and heat.
Grip & Support
Corporate shoots run lean — a fluid head tripod, C-stands, and maybe a gimbal. Commercial productions, however, pull from a much deeper inventory: dollies, dance floors, specialty rigging, and larger diffusion frames. As a result, that’s where the 3-ton grip package earns its place.
Studio vs. Location
One of the most common questions we get at F11 is whether a production should book the cyclorama studio or shoot on location around Las Vegas.
For corporate work, location often wins — shooting in the client’s office or facility adds authenticity and saves budget. But for product-focused commercial shoots, the cyc is hard to beat. The ability to control every variable, paint the background any color, and have rental gear steps away from set makes the studio an efficient, cost-effective choice for commercial clients.
Crew Considerations
Corporate Video typically runs lean: a DP who also operates, maybe a producer, and a PA. The whole operation might fit in a 1-ton sprinter.
Commercial Production brings a full crew — Director, DP, 1st AC, Gaffer, Key Grip, Sound Mixer, Art Department, and more. Coordinating crew in Las Vegas means having a reliable local network, which is something F11 can help with through its crewing services.
Bottom Line
There’s no one-size-fits-all rental package in Las Vegas production. Whether you’re setting up a clean executive interview or producing a full-scale commercial, the right gear starts with understanding the demands of your specific project.
At F11 Rentals, we work with both corporate and commercial productions every week. Tell us what you’re shooting, and we’ll build a package that fits your timeline, your crew size, and your creative vision.
Ready to book? Contact F11 Rentals or call (702) 703-5400 to talk through your next project.