The Benefits of a Haze Machine in Videos
A Haze Machine can be a very valuable tool for productions. Music Videos, Films, and Commercials are all examples of good times to add haze. Let's look at these examples more thoroughly.
Music Videos
First, Music Videos. Not every video or scene calls for the addition of haze, but a lot could. Adding haze to a party scene to add "atmosphere" is a very popular move. Additionally, if the song is heavier or darker, adding haze may intensify the heavy, dark, sinister mood of the song. There is a difference between haze and smoke, so take note of that; the haze is a lot lighter. So, if you're trying to soften up the image, maybe soften up a practical light source, haze is the way to go. If your artist/talent is supposed to walk through a smokey building, haze is not the way to go. In all, haze can give your music video just the right type of cinematic atmosphere and softness to make it stand out from the multitude of other videos.
Films
Here's an example: FiveSix Productions of Las Vegas/Long Beach shot a short film in Utah. The film took place in a cabin in the woods, and was a physiological drama. Now, you may thinking, "Oh, the haze made the cabin creepy!" No. All the haze was used for was to create a bit of "atmosphere" in the rooms. It didn't look hazy at all, but, it did create a little bit of softness, and glow. To the untrained eye, you would never know it was hazy, but without, it wouldn't have looked so cinematic. Think of it like this: haze is to a cinematic look, as shallots are to a restaurant quality dish. Adding a tiny bit of haze will give the picture a little extra quality, and shallots will give a dish a little extra flavor.
Commercials
Finally, commercials. Again, similar to films, there are so many different uses. Dense haze can add a rich atmosphere to beauty and fashion products. If you're creating a creepy environment such as a a haunted house, cemetery, etc., haze is great. Concerts or clubs of any kind generally have haze machines. Or, again, a dramatic, cinematic style commercial could really benefit from a tiny bit of haze to create 'atmosphere'.
So there you have it. If you have any questions, make sure to drop a line. If you would like to rent a Hurricane Haze Machine for your next project, make sure to reach out and we'll get you squared away!
Best Film Gear During Coronavirus!
As the production industry attempts to increase business and productions, it's important to be safe. There are always risks on set, but there are solutions for safety.
Similar to taping down cables, using shot bags on stands, and keeping clear pathways, COVID safety is key! Wearing a mask it a no brainer. It will help keep you and the crew safe... and it masks bad breath! Nevada law requires masks in most businesses and situations; sets and studios are no exceptions. Your on-screen talent is generally exempt from wearing a mask when on camera.
Audio:
Lavaliere microphones should be used a little as possible. If a lavaliere is required, the talent should put it on themselves. A much better option is a shotgun microphone and boom pole. Both the Sennheiser MKH 416 and Schoeps CMIT 5 (my favorite) are great options! Another fun trick, if you're doing ENG interviews, is to use a handheld microphone on a boom pole. You can take the excellent Sennheiser MD 46 cardioid mic, put it on a boom pole, and keep your distance!
Makeup, Wardrobe, Hair:
Talent should come to set with their hair, makeup, and wardrobe done. If however you need touchups or small fixes, crew should wear masks, visors, and gloves. All of these items are readily available for purchase, and don't cost much. The typical problem of a little shine on talent is easily remedied with "shine killer". NYX makes a great "shine killer" that talent can easily apply to their own skin.
Lenses and 4K:
Lastly, while the CDC and other medical experts have said that masks are the key to stopping the spread, socially distancing is needed too. You can only stay so distant on set, so here are a couple items to help you along. Use a longer lens like a Canon 70-200mm L-Series; or heck, a 100-400mm lens, and shoot from really far away! Also, consider investing in UHD/4K. Having the ability to crop in will make it possible to stay further apart, and have less people on set. (The idea is you don't need as many cameras...)
So, there are some ideas and suggestions to keep us safe, healthy, and working. Best of luck!
Gemini 1x1 LED Panels
We've recently upgraded to the Litepanels Gemini 1x1 LED panels. These panels seem to be a bit sturdier and more durable than the Astra 6X. The Gemini feature accurate full spectrum Daylight and Tungsten light, with 0-100% dimming. Additionally, the Gemini feature full color with hue and saturation control. All Gemini panels include a soft box, perfect for interviews and extended lighting control. These lights are great in a myriad of situations, and, to be honest, you'll feel really cool just being near one. For your next Las Vegas video production, make sure to add a couple of these amazing lights to your G&E package.